In September 2022, the HG Graphics team completed a project for the Great North Run, an event which is one of the UK’s biggest in the calendar. The project involved printing and installing print film to the cabinet of the main TV tower at the finish line in South Shields where thousands would be following along with the coverage.
As touched upon, the event is one of the biggest events of the year, and is in fact the largest half marathon in the world which has ran annually since its inception in 1981. Around 60,000 runners take to the start line in early September, many of which are taking part to raise money for various charities, with a whopping £25,000,000 being raised in 2022 alone.
The 2022 edition was in major doubt due to the untimely death of Her Majesty The Queen, despite this, it was eventually decided that the event would still take place.
With regard to the project itself, HG Graphics did this on behalf of InEvent Branding Ltd, a branding solutions company from Leeds.
‘’InEvent Branding Ltd are a company that we’ve worked with on a number of occasions over the years on events like this and they are a fantastic team to work with. So, when the opportunity came to work on an event like this with them, we didn’t hesitate to jump at the chance,’’ said Gavin Cocliff, Owner of Team HG!.
Gavin continued, ‘’The project itself was not without its challenges, however. Like many of event jobs we get involved in, the timescales are always very tight, as everything seems to have to happen last minute, and this was no different. Once the job came in, we only had 3 days to turnaround the whole project, this included getting the print exact sizes signed off, printing the material, as well as the installation itself. On top of this, there was the untimely death of The Queen which put the whole event in doubt.’’