Great North Run 2025: Cabin & Trailer Branding by HG Graphics

AJ Bell Great North Run - cabin wrap outside

Cabin & Trailer Branding — South Shields Finish Line

Client: Great North Run
Location: South Shields, UK
Services: Large-format print & installation
Materials: Latex-printed exterior vinyl
Volume: 50+ metres of material
Turnaround: Pre-event production & on-site install

Objective

Another year, another Great North Run — and another full finish-line build with the events team on South Shields seafront. This annual project sees TeamHG transform the main TV tower cabin and trailer at the iconic finish line, seen by thousands on-site and millions watching the live coverage from home.

Challenge

Brand the finish-line cabin and trailer in line with the event’s official creative, ensuring perfect colour consistency, clean sightlines for broadcast, and a premium finish that performs outdoors in unpredictable coastal weather.

Solution

We produced and installed over 50 metres of latex-printed graphics, laminated for durability and clarity on camera. Every panel was measured, prepared and applied on site by our installation team — working to tight pre-event timescales and, in true Great North Run fashion, battling the rain as usual.

AJ Bell Great North Run - cabin wrap side view

A standout finish-line presence for one of the UK’s most-watched sporting events. The cabin and trailer graphics delivered a strong visual impact on-site and a broadcast-quality presentation on screen — helping elevate the event experience for runners, spectators and millions following along at home.

Why TeamHG

• Annual trusted partner to the Great North Run

• Expert in large-format event branding & tight turnarounds

• Weather-resilient installs — even when it rains every year

AJ Bell Great North Run - cabin wrap stage

AJ Bell Great North Run - cabin wrap doors

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Cabin & Trailer Branding — South Shields Finish Line

Objective

Challenge

Solution

Why TeamHG

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