Vehicle Wrapping is a phenomenon that has transcended the industry we work in today. Since the early 2000’s, Vehicle Wrapping has overtaken more traditional ways to refresh and bring ‘design’ to vehicles.
This growth or ‘phenomenon’ as I have just described it as has directly impacted the way HG Graphics has evolved in this timeframe too! Gone of the days of 2007 of working out of Owners Gavin’s Dads spare bedroom, today vehicle branding is a cornerstone of the HG business!
In this blog we’re going to divulge further into vehicle branding and of course ‘wrapping’, but more specifically, we are going to look at fleet vehicles and give you 5 reasons why you should be selecting wrap to present your company branding on your vehicles.
1. Look the Part
First impressions are so important. Research actually shows that people make their mind up about you in the first 7 seconds, and this is no different in regard to impressions of you and your business. So, don’t waste it!
Vehicle Wrap can make your vehicle fleet look the part, and help towards making that first good impression with a potential customer. The precision and cleanness a vehicle wrap offers is unrivalled and paints the picture of a professional company that will instantly captivate your audience.
There really is nothing worse than a shabby looking white van.
2. Save Money
Money. Is always the elephant in the room when it comes to pretty much, isn’t it? After all, ‘money makes the world go round.’’
One of the beauties of this method of branding is that ‘wrapping’ your fleet vehicles will indeed save you money, as it’s a fraction of the cost of more traditional methods like paint for example. Whilst maintaining high-end results.
How will wrapping save me money I hear you ask? Well, first up, time is money. The turnaround is rapid and can be as quick as one day in some cases versus several days for a bespoke paint job. But not only that, as mentioned before the wrap protects your existing paint work too, meaning the life span of the paint is extended, saving you money in the long term.
3. Advertising
Get your brand out there!
Having your brand on your vehicle is an absolute no brainer from a marketing perspective.
As I’m sure many of you are aware, spending your marketing budget can be quite the challenge, and understanding where to distribute this can be even more challenging.
Well. We can assure you that branding your vehicle will provide with you with a better ROI than other methods of advertising.
Quite simply because it’s so simple, and the daily impressions you will get is likely to be north of 100,000 (Depending on where you have been of course). Over time the impact of what us marketers call ‘sticky marketing’ will only grow (your customers becoming synonymous with you and your brand), so when they need a service or product you offer, they will think of you first!
The products we use allow you to get as creative as you like too (more on that later).
Quick hack; don’t forget to add a CTA to your vehicle branding!
4. Protect Your Vehicle
Let’s not forget about protection either!
That’s right, wrapping your vehicles doesn’t just bring aesthetical or advertising benefits, they really can protect you as well.
Let’s face it, your fleet of vehicles are going to spend a lot of time on the road, I mean, that’s why you have them, right? With that in mind, it’s obvious that scratches, scrapes and dents are going to be incurred along the way.
Well, did you know that the wrapping products we use can protect your vehicles from scratches, dents and can even cover up existing chips or fading? Not only that, the wraps can be removed without damaging the vehicles paint work either.
When beauty meets performance, a genuine match made in heaven.
5. Get Creative
Our last key reason to why you should be selecting a Vehicle Wraps for your fleet branding is our favourite… creativity!!
Although the capabilities of paint and spraying have only got better over the years, when it comes to flexibility in design, wrapping really does come into its own here. With the printing capabilities today, whatever the design you want, with wrap, you can get it. And that’s a promise.
You don’t just have to put your branding on your vehicle either. Looking to really push a specific campaign you have running? Allow your vehicle to be a platform for you to get great exposure from.
Here at HG Graphics not only can we print your required designs, we have the creative skills to help you meet your design aspirations too.
And That’s a Wrap!
We hope you enjoyed our ‘5 reasons to use wrap for your fleet vehicle branding’ blog.
Interested in looking at a Vehicle Wrap solution for your fleet vehicle branding? Why don’t you drop us a line at hello@teamhg.co.uk, or alternatively, you can call us on 01977 651 017.
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