We’re back, back with another team HG blog.
Last time out we give you 5 reasons to use wrap for your fleet vehicle branding. This time, we’re switching up the focus a little by bringing things off road and more focused on how the products and services we offer here at HG Graphics can help keep your business stay on brand without breaking the bank.
Let’s get into it..
Why should you keep your environment on brand?
We cannot stress the importance of branding in your commercial environment!
Without branding in your environment, how do you expect your customers, potential customers or even employees engage with you and your business?
We’ve all been there when we’ve walked into a business and thought “wow these guys really know what they are doing!”. If you walk into a design studio and it’s just a bland, boring bog-standard office, you’re instinctively going to start creating negative perceptions of that business. As we told you in our last blog, research actually shows that people make their mind up about you in the first 7 seconds, and this is no different in regard to impressions of you and your business. So, don’t waste it.
Let’s not forget about the impact the ability to see your branding has on your customers psychology either. The constant reminder of seeing your brand in your environment will make you all the more likely to be remembered in the medium to long term by visitors!
Remember, your office reveals who you are as a brand, how much you value your work, and how well you take care of your employees. So please! Take it seriously.
Utilise the walls and floors with printed graphics
How can we add branding to our environment? I hear you ask. Well, lets kick things off with wall and floor printed graphics.
Graphics are a great tool to tell a story throughout your office.
Let’s take wall graphics for example. Bespoke wall graphics are a great way to add creativity to your business interiors. The beauty of the graphics we use is that you can be as flexible as you like and can change it whenever you like. Whether you’re looking to show off the history of the business, your portfolio, achievements or core values for both your employees and clients to see, all is possible with wall graphics.
With printed floor graphics you can also apply tasteful vinyl graphics to give your office a fresh and modern look. Perhaps you’re looking to divide your office space, provide wayfinding graphics, or maybe you want to use them just to look good or inspire. All of this possible and more with floor graphics.
Revamp your furniture
Time for a change? Are your interior substrates starting to look weary but are structurally sound? We have a simple message for you. Wrap it, don’t rip it.
We get it. Especially in the current climate, refurbing the entirety of your business might be the last thing on your mind! However. There is a solution for you.
With Architectural Wrapping, many businesses are finding wrapping their current walls, furniture and even cladding (as well as many other surfaces) with film is a much more of a cost-effective option than replacing with new. The beauty of Architectural Film is that they can be used on a wide range of surfaces, adhering to both flat and irregular substrates due to the conformability, making the solution the perfect one for the commercial environment.
Our sister company HG Surface specialise in everything architectural and have plenty of work under their belts and have helped many small and big clients look good as new with architectural wrapping.
Window Manifestations & Graphics
Interior glass within a building is a crucial element in building design. But plain glass doesn’t have to be boring, have you considered utilizing the glass as part of the decoration too? Whether you’re looking for a frosted effect, manifestation design or you’re looking for a transparent colour, you can create the look you want for less using a self-adhesive window film.
Decorative window films really are ideal for internal application to customize windows and glass partitions. Often wet applied, glass finishes can be a versatile solution for privacy, decorative and architectural applications.
Did you know glass manifestations are a legal requirement? In critical locations, they are designed to prevent people walking into glass panes, avoiding accidents and injury.
Signage
Signage is absolutely key for your business. Your signs become an extension of your brand. When you’re not there to greet or inform your customers, your signage does the job for you. Whether you’re using signs for a functional purpose or branding, it’s important to remember that a customer’s takeaway isn’t just your logo, it’s the whole experience from introduction to close of sale, and everything in between.
Your business’ signage could be anything from wall signs, window signage, sidewalk signs, and more. While each of these may serve a different purpose, if done right, good signage provides your customers and potential customers with subtle, but important communication cues, increasing brand awareness, and in the end, it can help you convert a sale.
That wraps up our ‘Tips To Brand Your Business on a Cost-Effective Budget’ blog. Want to bring some branding to your commercial environment? Drop us a line at hello@teamhg.co.uk, and we would be more than happy to help.
Found the blog informative? Want to have a read of other blogs we have on our website? Please don’t hesitate to visit our blogs page.
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