Active Hire Vape Bottle

Active Hire Vape Bottle signage

NEC Birmingham – Emergency Re-Wrap of Vape Liquid Bottle for Show Activation

Objective

At a major industry event hosted at NEC Birmingham, our client needed a showstopping centrepiece for their exhibition stand: a giant vape liquid bottle transformed into a mechanical ride-on activation. The bottle had to be fully wrapped in brand visuals to create an immersive, high-impact experience that would attract attention and drive footfall to the stand.

Challenge

Less than 24 hours before the event, we were called in to resolve a critical issue—the existing vinyl applied by another supplier had failed, with poor adhesion, bubbling, and misalignment. With no time to lose, we had to strip the failed wrap, remeasure, design and produce a new custom vinyl wrap, and install it on-site—all within a single day.

Solution

Our team immediately mobilised to remove the existing wrap safely and prepare the surface for reapplication. Working around the clock, we recreated the bottle’s branding using high-resolution assets and printed the new graphics on premium, high-tack vinyl suitable for complex curves and high-contact surfaces. The final wrap was applied with precision to ensure a flawless finish, ready just in time for doors opening at NEC Birmingham.

Mounted as a mechanical ride-on feature, the fully wrapped bottle stole the show—delivering brand exposure, engagement, and endless photo opportunities throughout the event.

Active Hire Vape Bottle signage front view
Active Hire Vape Bottle signage side view

Client Feedback

“We were in a panic before your team arrived. The fact that you turned it around so fast—and made it look even better than we imagined—was incredible. The ride-on was the highlight of the stand.” 

Event Client

This project is a testament to the power of responsive event branding and expert vinyl wrapping, showing how even last-minute challenges can be transformed into standout success stories

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