Stoneacre Wrexham Totem Wrap brands side view

Stoneacre Wrexham Totem Wrap

Project: BYD Totem Rebrand – Stoneacre Wrexham
Location: Wrexham
Material: Oracal 970 Matte Black + White Cut Vinyl Logos
Client: Stoneacre / BYD

Objective

Stoneacre Wrexham required an update to their existing totem signage to reflect new BYD branding, while maintaining a premium, clean and consistent appearance in line with the wider dealership network. The goal was to modernise the site presence without full signage replacement, keeping the project efficient and cost-effective.

Challenge

HG Graphics refurbished the existing totems by carefully preparing the surface and wrapping them in Oracal 970 matte black, creating a bold, contemporary base. We then applied precision-cut white vinyl BYD logos to the face, ensuring sharp contrast and maximum brand visibility both day and night.

Using Oracal 970 provided a high-end, smooth, non-reflective finish with long-term durability, ideal for an external, high-traffic environment.

Solution

The newly branded totems now sit perfectly in line with BYD’s modern identity, delivering a strong roadside presence with a premium matte finish. This approach allowed for a full brand transformation without the need for costly fabrication of new structures, saving time and budget for the client while still achieving maximum visual impact.

Another seamless upgrade completed by our experienced, accredited install team.