Wilsons Carpets Nottingham Sign Upgrade

Wilsons Carpets Nottingham exterior display

Wilsons Carpets – Nottingham Showroom Signage Refurbishment

HG Graphics carried out a full signage installation featuring structures of their brand to be displayed across their store in Nottingham.

Objective

Wilsons Carpets commissioned an extensive signage refresh at their Nottingham showroom, aiming to update the building’s external branding across all elevations and on-site signage structures. The goal was to modernise the store’s appearance while ensuring consistency with Wilsons' national brand image.

Challenge

The existing signage first needed to be safely removed by our team prior to repainting work by the main contractor. Coordination with the contractor’s timeline was crucial, as the new signage installation could only proceed once the cladding was freshly painted. In addition to the main building elevations, the project included a variety of signage types—including flex face signage, low-profile flex systems, dibond panels, entrance graphics, window vinyls, and freestanding signs—each with different dimensions, substrates, and installation requirements.

Solution

Once the cladding repainting was completed, we began the full rebranding rollout, carefully aligned with Wilsons’ visual identity.

Front Elevation

  • Installed one main flex face sign and two low-profile flex face systems, delivering strong roadside visibility.
  • Mounted two dibond panels to the right of the entrance for directional and promotional messaging.
  • Applied a branded entrance graphic above the front door for clear customer navigation.
  • Finished with small-format vinyl lettering to the entrance glass for added detail and professionalism.

Side A Elevation

  • Installed one flex face sign and two additional low-profile flex systems.
  • Fitted a range of custom dibond signs, including one large panel designed to cover a disused doorway, maintaining a clean and cohesive façade.

Side B Elevation

  • Mirrored the Side A setup with one flex face sign, two low-profile flex face signs, and multiple dibond panels tailored to fit architectural features.

Additional Signage

  • Rebranded the on-site totem signage with a new printed graphic panel, updating it to match the new visual direction.
  • Refreshed the sign on posts, ensuring high-visibility branding from all approach points to the showroom.
Wilsons Carpets Nottingham We're open display
Wilsons Carpets Nottingham exterior We're open display

Client Feedback

“The Nottingham branch looks completely revitalised. The combination of bold flex signs, clean dibond panels, and updated wayfinding graphics makes a huge difference. HG handled everything professionally and to a very high standard.” 

Wilsons Carpets

This project is a strong example of coordinated retail signage refurbishment, combining flex face technology, dibond signage, and window graphics to deliver a comprehensive, brand-led transformation.

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